This is a philosophy that still holds true, and is also one that has advanced. We believe in continued consideration of new technologies and materials, and acknowledge the value of opening those up through a cultural Nike Air Max 97 Mujer aperture. When we take leaps of faith and daring, we are doing so considering both technical capacity and the contemporary spirit of the brand.
One way of achieving this is by listening to the voice of the athlete. The Jordan XXXIII brought the Nike Free Run 3.0 Womens game shoe forward, progressing the legacy of visible technology in the Jordan line and challenging aesthetic norms. Similarly, with Russell Westbrook’s Why Not Zer0.2. we can craft on-court footwear that, in his words, “takes storytelling to the next level.”Another way Jordan Brand is advancing comes through partnership. PSG has allowed Jordan Brand to deliver Adidas Superstar Femme fresh ideas in unexpected ways. We are simultaneously able to expand into a new arena — football — and play off the long-standing emotional connections held between the brand and the city of Paris. It works because of this duality — Nike Air Max 95 Mujer design innovation matched with an authentic connection. From a lifestyle perspective, we’re also harnessing the undeniable strength of that balance with Aleali May and Travis Scott, partners who also embody the Jordan Brand attitude.
While highly visible, our partnerships are just one layer of how Jordan Brand is evolving a modern design language. I’m most proud of this in two proof points: the Modern footwear collection and 23 Engineered apparel.With the Jordan Proto-Max 720, Jordan Proto-React and Jordan Apex React, the Modern collection expanded the Flight Utility design ethos of the Jordan 33 to Nike Air Huarache Mujer lifestyle footwear. The silhouettes allowed us to focus on off-court comfort, and in utilizing the Air Max 720 and Nike React technology we balanced an aeronautical-inspired design language with cutting-edge platforms.
The Air Latitude Nike Air Max 2017 Mujer 720 also helped us open the Modern collection's design language to a