Once Jordan was on board, he began wearing the brand's shoes on the court. The first Nike shoe he wore in the NBA was the Nike Air Ship seen below.The very first pair that Nike Free Run 2.0 Damen he wore from his eponymous brand was called Air Jordan I. It caused a lot of commotion Nike Free Run 2.0 Mujer both on and off the court.The shoes were originally released to stores in April 1985, and they were an instant hit. ESPN reported that Nike had sold $70 million worth of the shoes by May — just a month into the release — and that the Air Jordan brand had made Nike more than $100 million by the end of the year.Nike cofounder Phil Knight called the success of Air Jordan Nike Air Max 1 Damen I "the perfect combination of quality product, marketing, and athlete endorsement."Athlete endorsement is a strategy that many companies have employed over the years. From burgers to cellphones, NBA players are great at selling just about anything.Naturally, when one of the best players of all time — arguably the best athlete of all ti to wear the shoes.Fans saw Jordan do things his own way when it came to playing the game, but this was the Nike Air Max 90 Donne first time they saw him make what was essentially a huge fashion statement, Matt Cohen, VP of business development and strategy at GOAT Group, told Business Insider.Two longtime Air Jordan collectors and members of the sneaker community told Business Insider their love for the brand started when they were kids watching MJ play ball."The reason I like Jordans is because I like Nike Air Huarache Femme basketball and I like Michael Jordan," Hana Mandapat told Business Insider.The longtime collector Adidas NMD Damen used to visit family in Chicago, and after the Bulls won their first "three-peat" — the famous back-to-back-to-back championship — she started paying attention to Jordan, the man.Mandapat started collecting Air Jordans in the year 2000, when she was a junior in high school. That was the Nike Air Max 90 Femme year that Nike started to "retro" — or bring back into the market — certain Jordan Nike Air Max 95 Dames styles. Her very first pair were the Air Jordan XIs.Mandapat worked in retail — sneaker retail, of course — so she could put herself through college and afford to build up her Jordan collection. She said she became friends with other people in sneaker retail and they formed a sort of community, often calling on one another to help them get a new pair that was coming out.Both Adidas Superstar Dames Mandapat and Cohen identified the 2000s as an era of "everything throwback." Mandapat said Adidas Superstar Femme the rise in popularity of Jordan retros as a lifestyle shoe "made sense" at the time because of the nostalgia factor.