Problem scenario 1: An existing Windows user sees the update message for Money Manager Ex. They got to moneymanagerex.org and click Download. Expected behavior: it downloads the installer and upgrades their existing installation. Actual behavior: it downloads a portable version. For examples of this confusion, see: viewtopic.php?f=7&t=9460 and viewtopic.php?f=10&t=9448&p=20233
Problem scenario 2: A new Windows user that is not tech savvy goes to the Money Manager Ex download page. They are presented with four download options for Windows with no visual hints for which one to pick. Ideally there would be an obvious download button that gives them a sensible option, with less likely options given less visual hinting (so they only pick it if they know they really want that).
The mockup has the following features:
- An description of what the user can get. The headline "Get the latest version of Money Manager Ex" answers this question right away.
- The user benefit of downloading. A proposed tagline, "Take control of your finances," says what can happen to the user as a result. In other places of the website we could expand on this possible tag line. The open source nature gives users more control over their financial data than any closed-source commercial option or less popular open-source option.
- Advanced download options. If the user is technical, they can click on the advanced link and choose another download, with the more likely options shown in bold. However, the simple, one-click download remains in view.